Up Next : 3D Revolution

This Concept of first 3d motion picture isn't new, But a growing number of recent Hollywood releases clearly show the revolution of 3D. With the success of "Avatar", the 3D has returned to cultural consciousness. 

Image Credit : Samsung

Though, 3D is being positioned not just for theatrical and professional venues but is also for homes. The electronics industry has been showing keen interest and putting the elements for a 3D revolution into place surprisingly quickly. Most of the consumer products is planning to launch the 3D enabled television and we can now have it in the market.

Summer will also see 3D-enabled Blu-ray players. For filmmakers, a 3d camera will arrive in the fall: Panasonic's $21,000,professional-grade Full HD camcorder will be able to record video from each of its twin lenses to SDHC cards. Now the Broadcasters are getting into the act, too. BSkyB is among the networks working on 3D channels. ESPN's channel, launching in June, will show 85 sporting events in 3D. And Sony is partnering with Discovery and Imax to have a 3D channel by 2011.

With growing effect of Avatar in Film content industry, Several movies are set to follow the 3D rule, Since 3D theatrical releases routinely earn more revenue than their 2D counterparts, it's no shock that Hollywood and the consumer electronics industry are eager to bring 3D into the home. And the focus isn't just on movies: 80 percent of PC games are currently available in 3D.

"Consumers are willing to pay more money to watch a movie in 3D than to watch it in 2D," notes Jennifer Colegrove, director of display technologies at DisplaySearch, citing 3D's immersiveness. "So [manufacturers] are naturally thinking about 3D for the home--on a computer, a notebook, a TV, a mobile phone."



Image Credit : irishtimes

Study shows that the consumers wants has begun and Sony is partnering with CBS to study what audiences expect from Home 3D. 40 percent of the respondents preferred 3D t 2D

We cant predict how much companies will charge for 3D TVs (or content). Clearly, 3D represents a new revenue stream, and consumer electronics makers will definately put some premium on it (simply because they'll have 3D on their top-tier products). But industry executives have told me that they are aware of the risk of stifling 3D's prospects if they price it into the stratosphere.

So far, only Sony's top-of-line Bravia LX900 HDTV will come packaged with two pairs of glasses.

The challenge will be to get hardware into homes. "It's about presenting enough of a compelling story to get people excited about buying new equipment," says Rick Dean, chairman of the 3D@Home Consortium and VP of strategic development for THX. "New Blu-ray players are required. New displays are required. But it's not just about how we're going to deliver 3D content; it's about the user experience."

Soon, we can expect the 3D display replacing with the existing 2D displays.